lovers in the clouds

How to Create a SWOT Analysis for a Relationship

How to Create a SWOT Analysis to help to Determine a Suitable Relationship

A SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture, but they can be really useful as an exercise when you are trying to determine a suitable relationship.

By looking at your strengths, weaknesses, opportunities and threats you can begin to hone the skills that will help you to either get a partner, to stay in your current relationship or to allow you to enjoy and maintain your relationship.



Your Strengths Your Weaknesses


Opportunities to your current/potential relationship Potential threats to your current/potential relationship

The first step to create your SWOT analysis is to closely examine your current relationship situation and to see how your strengths and weaknesses affect this. Your goal is to work out how you can effectively capitalize on your strengths while overcoming your weaknesses, perceived or otherwise. After this, you need to have a look at the potential opportunities and threats in your chosen partner or prospective partner.


Your Strengths:

Write down things that are positive aspects of your life, experience and personality that can help you in your planning.

  • Any relationship experience
  • Education, prizes certificates, qualifications that a partner would find desirable
  • Any specialised knowledge, such as handyman / good cook / ability to stack a dishwasher
  • Transferrable skills: things such as, team leadership, ability to listen, fun personality and good communication skills
  • Any positive personal qualities, such as self discipline, good work ethic, creativity etc.
  • Add any contacts or networking opportunities – do you have an active social life?
  • Add any dealings or interaction you’ve had with this potential/current lover

Your Weaknesses:

Write down any negative aspects of your life, experience or personality that are under your control that you can improve.

  • Lack of experience
  • Gaps in education, wrong major etc
  • Absence of goals, lack or self-knowledge or lack of potential industry knowledge
  • Weak or poor technical knowledge, such as being a bad kisser, having smelly feet, snoring, addictions
  • Any weak or under-developed personal qualities such as lack of manners, temper, irritability
  • Poor relationship-seeking skills
  • Any negative character traits such as lack of discipline, poor people skills, lack of motivation, lateness
  • Any negative dealings you may have had with this potential/current lover or his/her family and friends



Positive external conditions that are not under your control, but which you may be able to take advantage of.

  • Positive trends in your love life / your potential/current partners’ love life: skills shortages, new conditions etc., that may make it easier to get/maintain the relationship
  • Opportunities that could arise if you enhance your skills and talents
  • Is this relationship/person in particular need of your skills?
  • Any opportunities that could come about if you gain greater self-knowledge or more specific relationship goals
  • Opportunities to get ahead with your relationship
  • Location of lover/romance
  • Strong network of friends/ social ties
  • Family connections/similarities


Negative external conditions that are not under your control, but which you may be able to lessen:

  • Negative trends in the relationship, skills shortages, new conditions etc., that may make it harder to gain/keep the relationship
  • Competition that could arise from other competitors in the mate-seeking process
  • Competitors who are better mate-seekers than you
  • Is this potential/current lover very in demand or cut-throat?
  • Limited personal development in your life
  • Target is not seeking relationship at the moment


Try to put yourself in the head of your current/potential lover to assess what strengths you have that will make a difference and make you stand out from the crowd. You can simply start by making a list of words that describe you.


Likewise when looking at your weaknesses, you need to think about what areas your current/potential lover would like you to improve on. This can save you lots of time when it comes to personal growth down the line. Other people can be great at providing feedback as to areas that you can improve. Seek the guidance of friends, family members, ex-lovers, colleagues and mentors.

So, what’s next?

After you have completed the information on the grid, then you need to start planning how to Market Yourself.

Step 1: Determine your Objectives

Think about the next six months, the next two years, the next five years and long term. What are some other relationships you might accept? What are your long-term goals?

Step 2: Develop a Marketing Strategy

Think about your game-plan. Which potential lovers are you planning on targeting? What would your ideal partner and relationship be? How will you be finding these potential lovers? How many will you target? How long will it take?

Step 3: Make an Action Strategy

Break your marketing strategy into chunks and plan out each section. Include what you will be doing and when it will be done. Leave yourself ample time and make sure you prioritize the actions on your strategy in order of importance.

Picture: Lovers in clouds by kissabug


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